Lead a team of five on Facetune, a creative product hundreds of millions of people already have a verb for. Each year we ship more than a hundred A/B tests, at different scales and against different KPIs: growth and monetization, editing tools, the video editor, the web app, experimental experiences, and the task forces that sit outside a roadmap line.

Hold the bar in critique and hiring: visual, interaction, and whether the thing is worth trusting.

Designed editing and growth surfaces end to end, then sat with the experiments until the behavior was real. Worked on early AI features with one constraint: advanced had to feel predictable, adjustable, and still like the person in the photo. Partnered with product and analytics as a default. Kept interaction detail and visual consistency while the product was shipping constantly.

Designed the shared floors other products stand on: onboarding, subscriptions, account. Evolved a design system across mobile and web so speed did not mean seven dialects. Built patterns teams could reuse without asking, and without looking cheaper.

Taught advanced web and interaction design to third-years. Ran workshops on structure, hierarchy, and constraints that do not care about your moodboard. Mentored work until the student could defend the decision, not only the frame.