Production prototype, 2025
Augmented Photography
Augmented Photography
Using Lightricks' own video model, LTXV, we tried to turn a still into other poses and angles, and still look like you. People got the idea. They would not share the output. That job moved into AI Camera.
Full FigmaPhotography has always asked for skill, equipment, and conditions most people do not have. We took a still and created a live photo out of it, to catch a better pose or angle, and still look like you. That same moment, but from a better angle.
Choose a still from your gallery and create a fun live photo video with better poses and angles, while staying true to yourself.
User behavior inspo
Production prototype, 2025
The new button was easy to miss. People tapped Edit, the door they already trusted.
We added a loader that said the promise out loud (new poses, AI involved) and blurred the frames that had no face lock. More people stayed. Shock went down. Those were the right design moves. They did not fix the model.
Production prototype, 2025
People got the idea: change the pose, change the angle, keep me. They would not post the result. The faces did not look like them. It looked too AI. Clothes and background moved when they were not asked to. AI Camera is that decision: same job, a different way of execution. The still-to-video version lost.