Creative Studio, 2026
Facetune Internal Creative Platform
Facetune Internal Creative Platform
A single platform for all creative content. Motion graphics were taking up too much of the team's time, so I set up an internal platform. Now, product designers can easily create them based on engineering specs without needing to ask for best practices.
Full FigmaSpotlight videos were stored in an internal Dropbox and created with AE. Thumbnails came from a Google AI Studio prototype, using the API key in the client. Each had its own tech stack and knowledge base, lacking a shared entry point for designers.
We're product designers, not motion designers. Creating those assets by hand took forever, and relying on specialists was even slower. We needed one solid tool that was consistent, straightforward, and quick enough to get things done.
Spotlight creator
Every tool shares the same layout: configuration on the left, canvas or gallery on the right, primary action sticky at the bottom. A registry-driven sidebar so a fifth tool is a new entry, not a new app.
Spotlight Creator ports the original video templates so the renders match exactly: curtain reveal, cross dissolve, side slider, instant cuts. Multi-photo batch, reorder, adjust-frame, then download at the size developers need.
Creative Studio, 2026
A two-step AI flow: lock a consistent master portrait, then generate surgical variations from prompts. Keys stay server-side, not in the client prototype we replaced. Batch a list, preview on device, export a folder.
Master portrait to prompt list
Built from nothing: upload a model, dial liquid-metal materials, place stickers as decals, export PNG. No After Effects, no handoff to a 3D specialist for a one-off marketing asset.
Liquid-metal model with decals
We added a fourth tool after the product was already live. It steers generation toward what performs, using a ranked casting catalog from real campaign metrics. Another workflow went into the same app, not a new one.
Identity, style, direction
Creative Studio, 2026
Automating that creation cut about 70% of the time we spent on these assets. Designers open one app, recognize every tab, and ship without a motion specialist. The shared shell meant the fourth tool slotted in instead of starting over.