Brand guidelines site, 2026
Facetune Brand
Facetune Brand
Facetune is a verb for over 300 million people, yet it lacked a unified brand design. Product and marketing were out of sync. I created a living site with guidelines, leading a team of three to keep everything in one accessible place.
Facetune BrandDesigners needed a space to find rules, see examples, and feel connected to a bigger purpose.
- Unapologetic
- Playful
- Yours to decide
- Effortless
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Our top-performing marketing models received a personalized look book to ensure they maintain a unique and authentic appearance.
UGC
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A brand site that behaves like Facetune: confident, image-first, a little playful, never a spec dump. Designers get a toolkit they can scroll. The public gets the brand without the internal file cabinet. The same codebase ships both.